For an interior designer, a built-up system of design.

     Jaan Ferree, friend and client, wanted a way to talk about the range of her work in a way that was portable, down-loadable, quick to grasp and rich in description.

     Design partner Ron Zisman and I fell into a "moveable feast" of adjacent squares, showing various aspects of each project.

     It fit Jaan's style of sharing exactly since she likes to point to a corner, nook, window treatment or entranceway and talk about the thinking that went into each of the choices she and her client have made.

     She's also found a world of uses for a simple rack card that embraces her philosophy of service. This basic thinking later informed her web site.

View PDF Originals:
Jaan Ferree Rack Card
Jaan Ferree Case Study

Writing and (some) photography: Jay Fields
Design: Ron Zisman