So, can we advertise brokerage services without the reader feeling horrible about not being Warren Buffett?

I love this small space campaign for Beccah Boman, ceo of Boman Financial. The key idea was to offer a gateway to planning resources for interesting, sentient human beings who have a life of their own but not necessarily the means to cause people at Merrill Lynch to vault over desks.

There is, after all, another way to get at investing without involving bulls, whales or large geologic shapes.

The campaign created a good bit of respectful chatter and, importantly, the client felt it expressed her way of seeing things in a perfectly elegant way.

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Boman Financial

Creative direction, design and writing: Jay Fields
Design partner: Dan Lipe