Positioning a medical center as a body of knowledge.

     Alter Group, a long-time client and one of the country's largest privately-held commercial and institutional developers, has sought particular collaboration in creating identity systems and niching medical centers in various parts of the U.S.

     For Terrace Park, in Iowa, the issue was one of restating the convenience and versatility of an established multi-practice office building, tying the re-map to a fresh mark and re-designing all pieces/parts of the clinic's wayfinding system.

     For Cristus Spohn in Corpus Christi, a similar challenge arose, this time for a new office building (Centennial Plaza), designed from the ground up.

View PDF Originals:
Terrace Park
Centennial Plaza

Concept and writing: Jay Fields
Design: Ron Zisman