Safe harbor.

      The Lewis Rathbun Center is a hospitality house primarily serving the families of patients facing overnight and longer duration stays at Mission Hospital in Asheville.

     In addition to development of a new mark, leadership there wanted a way to "seat" each visitor in the ethos of the place, to make each visitor comfortable-totally comfortable-with everything from kitchen appliances to washing machines to the completely voluntary nature of payment for accommodations.

     The strategy became a "soft" booklet, down-sized, written in story form, that could be handed out, mailed, or placed on a nightstand or pillow.

     The Rathbun Center continues to be one of the premier facilities of its kind, with a roster of former guests who live throughout the world, many of whom insist on keeping in touch and, if close by, stopping in to volunteer.

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The Rathbun Center

Creative direction, writing, photography: Jay Fields
Design: Sam Mays