Healthcare as consortium.

     When we began, CarePartners was a small group of healthcare organizations better known for one of its parts-Thoms Rehab Hospital-than for the sum total of what it provided, which included a hospice unit and a visiting care contingent.

     The challenge sifted down to creating a new identity for the whole of the organization and giving that whole a voice of its own.

     Designer Jim Julien and I conceptualized the mark, stanceline, and color system and went about developing a quarterly magazine, for both patients and the medical community, that would present this diverse, human resource group for what it was-diverse and human.

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CarePartners

Creative direction, writing, design: Jay Fields
Co-design: Jim "Batman" Julien